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As someone that's tried hundreds upon hundreds of beauty products and that spends an embarrassing amount of time reading reviews and keeping up on the latest launches, it's a bit of a shock to come across a well-established brand that I've never heard of. While my immediate response is to feel like I've been living under a rock, I think it also goes to show that the world of beauty influencers is pretty heavily biased. Everyone always seems to be raving about the same big name brands carried at Sephora and Ulta, to the point that you can forget there's a lot of fantastic stuff going on outside of their doors.
By a matter of happy coincidence I was introduced a few months ago to Motives Cosmetics, which with over 2 million Instagram followers, is certainly not your small indie startup. In fact, they've been around for almost a decade under the umbrella of internet marketing and product brokerage giant Market America. They've got a pretty extensive range of products, have been featured by tons of magazines and websites, and have still managed to totally fly under my radar.
Of course, as is the case with any die-hard beauty fan, my curiosity was immediately piqued. What are their products like? Is there a reason no one is talking about them? Or was I about to stumble upon a beauty gold mine of underrated goodies? The only way to find the answer was to get my hands on some Motives products and find out for myself!